A Norwich cinema is undergoing a major refurbishment to create an enhanced experience for film lovers. 

Odeon along Wherry Road at Riverside recently had permission granted by Norwich City Council for new illuminated signage at the front of the building to read 'ODEON Luxe', 'iSense' and 'IMAX'.

More details have now been revealed about the transformation inside the building, with Ellis Williams Architects behind the project. 

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Work began on May 13 and it is scheduled to take 21 weeks, with the cinema still open with a reduced amount of screens. 

A poster shared on social media giving details of the refurbishment said that it will "bring it in line with the Luxe 2.0 and iSense branding and interior standards."

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It continued: "The project will involve refurbishing the cinema auditoriums to offer improved sound and vision, seating, acoustic barriers, screen sheets, walls, flooring and the like along with Odeon internal and external signage."

There will also be a "new concession, toilets and changing places area".

iSense cinemas feature 4K projectors that beam at four times the resolution of standard screens and there are twice as many speakers. 

Odeon has been contacted for further comment.