Norwich City fans queued around the block this afternoon to chat with Canaries chief David Wagner.
The City boss arrived at Jarrolds in London Street at 3.30pm to be greeted by hoards of fans waiting to grab his autograph and have a selfie.
READ MORE: Buildings near Norwich Airport dating back to WW2 to be demolished
The Canaries have opened a concession in the department store after the Fan Hub in the neighbouring Jarrold Sport store closed in March following Jarrold's decision to "exit the sports market" and close the former Pilch store.
READ MORE: Indian takeaway at rear of pub could be bulldozed to make way for homes
Wagner spent an hour posing for photographs and signing shirts, balls and an array of other Norwich memorabilia during the school summer holidays.
The head coach is a popular figure among supporters this week after his team turned in an impressive performance in their first Championship game of the season against Hull on Saturday, winning 2-1 at Carrow Road.
Next up is a trip to Southampton on Saturday, where Canaries legend Russell Martin took charge after their relegation from the Premier League.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here