Norwich City have announced the new location for their city centre shop. 

The store is set to move into the ground floor of Jarrold following the closure of the Jarrold Sport department in December.

The Fan Hub was previously at home in Castle Quarter and Chantry Place, before moving into Jarrold Sport.

Sam Jeffery, Norwich City’s commercial director, said: “We’re pleased to extend our longstanding relationship with Jarrold and to continue to have a city centre presence in Norwich to serve our fans.

READ MORE: How do you spend £1,841 in the Norwich City club shop?

Jarrold and Norwich City are two of the bigger institutions in Norfolk and long may our partnership continue to thrive.”

A date for the opening of Norwich City at Jarrold has not yet been announced.

John Adams, Jarrold managing director, added: "Jarrold has always been, and continues to be, supporters of Norwich City.

"We believe in supporting local so where better than with our local team? This is a terrific new step collaborating with the club, bringing with it a brilliant opportunity for our customers."