A new coffee shop with a Caribbean vibe and a good cause in the background has opened near Norwich Cathedral.

Blue Bear Coffee Co has brought "doughnuts, coffee and justice" to Tombland as it uses its profits to fund anti-slavery operations in the Dominican Republic.

Norwich Evening News: Bryn Frere-Smith, owner of Blue Bear Coffee CoBryn Frere-Smith, owner of Blue Bear Coffee Co (Image: Newsquest)

Started by former city police officer Bryn Frere-Smith after he began investigating child exploitation on the island, he describes Blue Bear Coffee Co as "an anti-slavery organisation which serves coffee".

Prior to opening its first shop this week, the company sold its products online and at pop-up stalls around the country, most recently appearing at Norwich Triathlon.

Norwich Evening News: Blue Bear Coffee Co also supplies other businessesBlue Bear Coffee Co also supplies other businesses (Image: Denise Bradley)

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Mr Frere-Smith said the company had seen a good first few days.

Norwich Evening News: The coffee shop is located directly opposite Norwich CathedralThe coffee shop is located directly opposite Norwich Cathedral (Image: Newsquest)

He said: "It's been a really good start, the area is bustling with tourists.

"We've had some great characters coming through the doors since we opened.

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Norwich Evening News: Donuts at the Blue Bear Coffee ShopDonuts at the Blue Bear Coffee Shop (Image: Newsquest)

"Having the coffee shop means the charity isn't reliant on things like fun runs and skydivers, we've got a regular income."

As well as serving coffee to city folk, Blue Bear Coffee Co also supplies other businesses.