More city folk and councillors have slammed controversial plans to erect a sign previously compared to "Blackpool illuminations".
Norfolk Trucks, in School Lane, Sprowston, is hoping to build a double-sided red and white 6.5m light-up sign to advertise Isuzu trucks.
But the proposals have received fierce backlash from those living in the area, with many arguing its existing lights are already causing a nuisance by shining into their homes at night.
And during a recent Sprowston Town Council meeting, locals came forward once again to vent their anger at the plans.
Cllr Martin Callam said the application was "the definition of an unneighbourly development."
"It is out of character with the area and there is no need for it in a residential area as there is no passing trade."
Mr I Limeburner of School Lane described his experiences of having to put up with noise and light disturbance from the Norfolk Trucks site from 6am to midnight.
HGVs associated with the business were also "frequently parking or waiting in a dangerous and obstructive fashion outside the site."
Objections online show locals are now considering selling their homes in response to the plans - with one homeowner of 23 years saying light had already been "shining straight into my bedroom" past 11pm.
"I feel it will be unbearable and not acceptable when facing private residents only metres on the other side of the road," they said.
"If these plans are approved, I feel I would have no option than to consider selling the house which I have lived in for 23 years."
On being put to a vote, Sprowston Town Council agreed to oppose the Norfolk Trucks planning application on the grounds of it "being unneighbourly", "not in keeping with the residential character of the area", contradicting the Sprowston Neighbourhood plan policy, the signage not being "for Norfolk Trucks itself" and light pollution blighting "the residential properties opposite the installation site".
A decision on the proposals is expected soon.
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