As publicans brace for a tough year there is faith that city folk will back their boozers despite spiralling costs - starting with some New Year's Eve fun.

Despite the challenge, they believe the key to success in 2023 is attracting punters "off the sofa" through diversification including special events and food.

Dawn Hopkins, landlady of the Rose Inn in Queens Road, said: "New Year's Eve is important because in January there is traditionally a slump in trade.

"We expect more of a slump this year because of people looking to save money. We could see some casualties in the pub industry.

"It is about trying to deal with rising costs and being profitable but not raising prices so much so it isn't too much for customers. Next year is going to be a challenge.

"Norwich is a fine city because of vibrant pubs. I would like to think people continue to use them."

Ms Hopkins added she was looking at more themed events because people liked to make an occasion of going out.

Another pub which is looking to put on more events to combat rising costs and bills is the Fat Cat Brewery Tap in Lawson Road.

Norwich Evening News: Mark White, owner of the Fat Cat Brewery Tap (front), in Lawson Road, NorwichMark White, owner of the Fat Cat Brewery Tap (front), in Lawson Road, Norwich (Image: Newsquest)

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Owner Mark White said: "People are still up for having a drink. We know it is going to be tough but everyone I talk to, customer-wise, is positive. When it becomes hard work, we work harder.

"We have a great core of regulars and are trying to keep our prices as low as possible.

"Publicans are nervous. It is a luxury to go to a pub but we have to shout louder. It is all about momentum. People want to come out."

Norwich Evening News: Colin Keatley, owner of the Fat Cat in West End Street in NorwichColin Keatley, owner of the Fat Cat in West End Street in Norwich (Image: Simon Finley)

Colin Keatley, who has owned the Fat Cat pub in West End Street for 31 years, as well as the Fat Cat brewery in Lawson Road, said: "Norwich is quite an affluent city. Its economy is better than most cities.

"The cost of living crisis is something we have got to put up with."

Norwich Evening News: Jessie Dodd (left) with Tim Dodd (middle) and James Bartram, who own the Marlborough Arms, the Dog House and the Rosebery pubs in NorwichJessie Dodd (left) with Tim Dodd (middle) and James Bartram, who own the Marlborough Arms, the Dog House and the Rosebery pubs in Norwich (Image: Denise Bradley)

Jessie Dodd, who co-owns the Dog House in St Georges Street, Marlborough Arms in Spencer Street and the Rosebery in Rosebery Road, said there was good support for the businesses adding: "Pubs are vital because they are somewhere people can meet."