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Norwich band's song features in worldwide ad

PUBLISHED: 16:47 03 November 2010

The Kabeedies, (l-r) Rory Hill, Evan Jones,Katie Allard and Fab Bell.

The Kabeedies, (l-r) Rory Hill, Evan Jones,Katie Allard and Fab Bell.

ARCHANT NORFOLK PHOTOGRAPHIC © 2007

A Norwich band's music will be heard by millions of people after it was chosen by Microsoft to star in the television advert for a computer game.

The little-known B-side Come On, by The Kabeedies, is the soundtrack to the new advert for the Joy Ride game for Microsoft’s new controller-free games system Kinect, which is for the popular Xbox console.

The advert has been released in the USA and will be appearing on screens around the world in the coming months.

Rory Hill, 19, the band’s bassist and vocalist, said: “It’s amazing and came as a complete shock. It’s not the kind of thing you expect to happen and we really have no idea how it happened but we’re glad that it did.

“It was a B-side to our first single and it always used to be one of our live songs, but as we got more and more songs it was pushed out of the set.

“Hopefully if people hear it and like the song it will help us to gain a wider fan-base.”

Come On, the B-side to Lovers Ought To, was one of the songs that helped the four-piece to win the Evening News-backed Next Big Thing in 2007.

Since then the band, which also comprises vocalist Katie Allard, drummer Fab Bell and guitarist and vocalist Evan Jones, has recorded and released an album, and performed at various festivals, including Glastonbury and Latitude.

They are now settling down to write and record a new album, which they hope to release in the autumn of 2011.

Manager Craig Hill said the money from licensing the song for the advert would help the band with the second album.

He said: “It will just keep the band ticking over for the next 12 months without having to worry too much about where the next bit of money is coming from, and enable them to record the second album without having to go cap in hand to a label or do a deal that is not in their best interests.”

Mr Hill said he only found out about the song being licensed for the advert about a month ago, when he received an email from Cherryade Records, who had put out the record.

He said: “We then got a Facebook message a few days ago from a Norwich fan who is studying in America, saying they had just heard the song on the latest Xbox advert and that they recognised it.”

Come On is still available to download through iTunes and is available on the vinyl single Lovers Ought To through Cherryade Records and all good independent record shops.

■ Do you have a story for the Evening News? Contact reporter Kim Briscoe on 01603 772419 or email kim.briscoe@archant.co.uk.

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