Doughnut cookies topped with Biscoff are new addition on city baker's menu
- Credit: Bethany Jackson
Doughnut-shaped cookies loaded with tasty toppings are a new creation from a Norwich baker whose dream is to open a stall on the market.
Beth's Sweet Treats has been satisfying cake-lovers in the city and is owned by Bethany Jackson, a self-taught baker and part-time NHS worker.
The 26-year-old, who is also a mother-of-one, said it all started when friends and family started asking for her bakes, so she took the plunge to turn it into a business.
And one year on, Ms Jackson, from Norwich, said she has been "blown away" with support as orders continue to flood in.
"I have always loved baking," she said. "But it's just something I have taught myself over the years.
"I also started baking a lot more in lockdown. Then in February last year, I created an Instagram and it has just gone from there."
Those looking for a sugary hit can order celebration cakes, treat boxes, cake jars, and now 'dookies'.
- 1 Riverside pub undergoes £80k refurb in time for summer
- 2 City burger joint takes beef off the menu
- 3 Michael McIntyre and Robert Rinder spotted at Carrow Road
- 4 Norwich man charged with kidnap after posing as a taxi driver
- 5 11 reasons why Norwich is the best city
- 6 Single mum resorts to sleeping in her car due to 'unlivable' flat
- 7 Major changes coming to the sale of domestic fuels
- 8 Watch: A handful of protesters gather as City thumped on last day of season
- 9 Drivers bemused as underwear strewn across pedestrian crossing
- 10 Eleventh McDonald's drive-thru could be set for Norwich
The new treats are doughnut-shaped cookies topped with either Biscoff, Bounty, Cadbury, Nutella, or a Crunchy bar.
Ms Jackson also makes wedding cakes but she is fully booked for 2022 and already has orders coming in for 2023 and 2024.
She said: "The reviews have been amazing.
"I only recently launched the 'dookies' but already someone said to me it’s one of the best things they have eaten.
"And people really love my cakes and cake jars. It's a lovely feeling knowing that are enjoying something I have made."
Ms Jackson will also attend her first market this summer and hopes to get more pencilled in the diary to showcase her baking skills further afield.
As the business continues to grow, in the future she hopes to make it a full-time job.
She added: "It's really blossoming. I am creating a website at the moment and I would like that to take off.
"But the big dream is to have a market stall in Norwich and eventually my own little shop.
"I’m very grateful to all of my customers and I'm excited to see where this goes."