PROFILES: Who are Norwich City’s new management chiefs Ben Kensell and Zoe Ward?
PUBLISHED: 14:32 09 October 2018 | UPDATED: 07:01 10 October 2018
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Norwich City have announced a new management structure but who are the staff members stepping up following the exit of managing director Steve Stone?
Stone joined the club in April 2015 as finance director and served as interim CEO just over a year later after David McNally resigned as chief executive.
Sharing responsibilities with chairman Ed Balls until the appointment of Jez Moxey in July 2016, Stone was again in charge after that appointment didn’t work out and Moxey resigned in February 2017.
Stone became managing director in March 2018, when Stuart Webber was brought in from Huddersfield as sporting director as a restructure of the club’s hierarchy was put into place, followed by Daniel Farke being appointed as first team head coach.
Today that structure has been changed again, with Stone leaving to take on new challenges and thanked for his work in helping to stabilise the club’s finances by majority shareholders Delia Smith and Michael Wynn Jones.
The confirmation was followed by an announcement that Webber remains as sporting director and will continue to oversee the club’s football department.
Stone’s former responsibilities are being absorbed by chief operating officer Ben Kensell and business and project director – and wife of Webber – Zoe Ward, who will be joined by the sporting director to form a new executive committee who will report to the board of directors.
While Webber is well known to Canaries fans after regular media interviews since his arrival, Kensell and Ward are new faces on the frontline. Here’s what we know about the duo...
Formerly director of commercial, Kensell joined City in 2014 on McNally’s watch having been chief commercial officer at Charlton Athletic for two years.
Prior to that he had been with Premier League side Arsenal for eight years, where he held a similar position.
His staff profile on the City website states that Kensell was: “Responsible for leading the commercial revenue generating areas of the club, including sponsorship, ticketing, advertising sales, retail, lotteries, hospitality and special events.
Kensell has represented the club publicly on a number of initiatives in recent years, including Take That concerts, the legends game against Inter Forever in aid of the Community Sports Foundation and commercial deals with Woodforde’s and Visit Tamp Bay.
His former boss McNally took to Twitter after the news was announced, saying: “This is really good news for the club. Ben is a good operator and will bring much needed energy and talent to his new role.”
Formerly director of football administration, Ward can often be seen alongside husband Stuart Webber in the directors box at Carrow Road and during away games.
Ward has plenty of experience in the football industry, following spells at Fulham, Liverpool, the Premier League, Surrey County Football Association and with McCormicks Solicitors.
Her profile on City’s website states: “Zoe manages the club’s football administration function which includes club secretarial, player liaison, first team and academy operations.
“Zoe brings a wealth of experience in player, club and agent negotiation throughout all age groups and works closely with the football departments on the delivery of player transfers, contracts and registrations.”
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