New Norwich City boss Daniel Farke: Smiles shared by Canaries’ new chiefs amongst the early summer optimism

Norwich City head coach Daniel Farke and sporting director Stuart Webber aim to bolster the Canaries' squad this summer. Picture: DENISE BRADLEY

Norwich City head coach Daniel Farke and sporting director Stuart Webber aim to bolster the Canaries' squad this summer. Picture: DENISE BRADLEY


The importance of a strong relationship between head coach and sporting director will be key to the success of Norwich City’s new structure – and that relationship has got off to a good start.

There was a comfort and ease between Daniel Farke and Stuart Webber as they addressed a busy media room at Carrow Road, before heading out onto the pitch for further interviews in glorious sunshine.

Optimism is often the overwhelming feeling when football club’s unveil their new man in charge, before a ball his been kicked or any criticisms can begin.

Yet the fresh approach being taken by the Canaries, appointing their first overseas coach, also meant there was an air of excitement and the unknown as the new chiefs began explaining his plans.

When Webber was asked about the German’s character, Farke turned to his new boss with a big smile and asked: “Should I go out?”

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It was one of the first real insights into a relationship that could be pivotal to the club’s success – with majority shareholders Delia Smith and Michael Wynn Jones watching on alongside managing director Steve Stone.

While Webber spoke in glowing terms about the in-depth research he had done on Farke to make the decision to bring him to Norfolk, the head coach followed suit.

“Stuart has the most difficult job”, the 40-year-old said with a smile, explaining that he had previously held the role of sporting director and head coach at the same time at one of his old clubs, SV Lippstadt.

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Farke may look like a tough individual but his disarming humour continued, saying that his holiday was supposed to start on Monday, until he had heard from Norwich.

Instead he hopes to take a few days in early June, pointing out “we’re a little bit lazy in Germany, we have a one-month break in the winter”, only for Webber to retort “that’s what he thinks!” as the initial part of the press conference came to a conclusion.

True judgement will be reserved until we have seen Farke’s team in action on the pitch – but he certainly made a positive entrance amongst the optimism of some early summer sun.

• Follow David Freezer on Twitter @davefreezer or on Facebook @DavidFreezer1

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