Happy tourists and residents spent the day enjoying the most of the sunshine.

Norwich Evening News: Families enjoying the weather in Waterloo Park, Norwich. Picture: Jamie HoneywoodFamilies enjoying the weather in Waterloo Park, Norwich. Picture: Jamie Honeywood (Image: Archant)

Norwich-based forecaster Weatherquest confirmed that the highest temperature in East Anglia would be "close to 28C".

In Norwich, people were certainly ready for ice cream.

Sellers of the summer treat reported high sales with an afternoon rush.

Anita Ingledew was working on Stall 8 on Norwich Market, where ice cream maker Lakeland Creamery has been selling its Aldous ices for more than 80 years.

Norwich Evening News: Families enjoying the weather in Waterloo Park, Norwich. Picture: Jamie HoneywoodFamilies enjoying the weather in Waterloo Park, Norwich. Picture: Jamie Honeywood (Image: Archant)

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Ms Ingledew said: "It has been quite busy.

Norwich Evening News: Families enjoying the weather in Waterloo Park, Norwich. Picture: Jamie HoneywoodFamilies enjoying the weather in Waterloo Park, Norwich. Picture: Jamie Honeywood (Image: Archant)

"I had a queue waiting when I opened up at 10am.

"It is normally busier in the afternoon. We have had a mixture of people - older and younger, people on their own."

She said the most popular flavours had been mango and salted caramel, but that vanilla was "always a firm favourite".

Rob Ellis, a long-serving employee of Norwich-based Ronaldo Ices, was manning the company's stall in London Street.

Norwich Evening News: Families enjoying the weather in Waterloo Park, Norwich. Picture: Jamie HoneywoodFamilies enjoying the weather in Waterloo Park, Norwich. Picture: Jamie Honeywood (Image: Archant)

He said: "It has been busy, very steady.

"You cannot go wrong selling ice cream in this sort of weather and it is a good spot to sit and have an ice cream.

"There have been quite a lot of people about and quite a few tourists."

Mr Ellis said classic flavours vanilla, strawberry, chocolate and mint chocolate chip were proving popular, as was salted caramel. "It is a fairly new flavour for us and it has become very popular. But in hot weather the fruity flavours tend to do well," he said.

Norwich Evening News: The hot weekend is boosting business for ice cream sellers. A queue of customers formed outside Gelato in Opie Street, Norwich on Saturday lunchtime. Picture: Bethany WhymarkThe hot weekend is boosting business for ice cream sellers. A queue of customers formed outside Gelato in Opie Street, Norwich on Saturday lunchtime. Picture: Bethany Whymark (Image: Archant)

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Meanwhile ice cream parlour Gelato in Opie Street was tending to a long queue of customers stretching out the door and down the road.

Norwich Evening News: Rob Ellis, of Ronaldo Ices, manning the Norwich company's stall in London Street in the city centre in the hot weather. Picture: Bethany WhymarkRob Ellis, of Ronaldo Ices, manning the Norwich company's stall in London Street in the city centre in the hot weather. Picture: Bethany Whymark (Image: Archant)

Hundreds of people also flocked to the coast, where they enjoyed a cooler breeze - including at East Runton beach, in north Norfolk, which welcomed a bumper number of visitors

Many others enjoyed one of the numerous events throughout the county, such as flight displays in Buxton and Langham.

And in Dereham, visitors checked out a new art display at the town's windmill while taking advantage of the large grounds and coffee shop.

Norwich Evening News: Market, gentlemans walk Hot June day in the city centre Photo: Brittany CreaseyMarket, gentlemans walk Hot June day in the city centre Photo: Brittany Creasey (Image: Archant)

Norwich Evening News: Chapelfield Hot June day People enjoying a hot June day Photo: Brittany CreaseyChapelfield Hot June day People enjoying a hot June day Photo: Brittany Creasey (Image: Archant)

Norwich Evening News: Hot June day in the city centre Photo: Brittany CreaseyHot June day in the city centre Photo: Brittany Creasey (Image: Archant)

Norwich Evening News: Hot June day in the city centre Photo: Brittany CreaseyHot June day in the city centre Photo: Brittany Creasey (Image: Archant)

Norwich Evening News: Panorama of the city Hot June day in the city centre Photo: Brittany CreaseyPanorama of the city Hot June day in the city centre Photo: Brittany Creasey (Image: Archant)

Norwich Evening News: Hot June day in the city centre Photo: Brittany CreaseyHot June day in the city centre Photo: Brittany Creasey (Image: Archant)

Norwich Evening News: Hot June day in the city centre Photo: Brittany CreaseyHot June day in the city centre Photo: Brittany Creasey (Image: Archant)

Norwich Evening News: Timber Hill on Hot June day People enjoying a hot June day Photo: Brittany CreaseyTimber Hill on Hot June day People enjoying a hot June day Photo: Brittany Creasey (Image: Archant)