When George met George on his tour around the sites of the GoGoDragons!

When George met George - ESE Direct's Debs Whomes and Martin Gilmour with their George made from pro

When George met George - ESE Direct's Debs Whomes and Martin Gilmour with their George made from products that the company supplies. Photo : Steve Adams - Credit: Steve Adams

Norwich's GoGoDragons! have been meeting a rather unusual fellow dragon who has been out and about following the charity art trail.

Called George, the quirky red character has been created by staff at Norwich-based company ESE Direct and he is being taken round the trail by social media and content coordinator Debs Whomes and marketing manager Martin Gilmour.

They said George – who is made out of a recycled traffic cone, rubber matting and other items the company sells – was originally made for St George's Day, and that ESE Direct now planned to raise funds for children's charity Break by donating £5 for every GoGoDragon! that George visits and has a selfie with.

To date George has visited about 60 of the GoGoDragons! dotted around Norwich, including the EDP and Evening News GoGoDragon! which is also called George, and Miss Whomes said he was proving very popular with fellow dragon hunters.

She said: 'He has been getting quite a bit of attention. We have had people asking for photos with him on the trail.

'Our George is rather taken by Wonder Dragon on St Stephens Street and we like Tuppence at The Forum too.'

She added that they had also created a blog about George's adventures on the trail which can be found on the ESE Direct website.

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Eighty-four decorated dragons are dotted around the city as part of the GoGoDragons! trail which has been created by children's charity Break and Wild in Art.

Each one of the dragons has been designed by a local artist and sponsored by a local business or organisation.

An additional trail of baby dragons designed by local schools and community groups has also flown into the city. This second trail is the result of the GoGoDragons! Schools Project led by The Forum and other partners.

The trails will run until September 5, after when the baby dragons will return to their schools. The 84 large dragons will be auctioned off to raise funds for Break on October 1.

Free GoGoDragons! trail maps are available at venues across the city and online at www.gogodragons.co.uk.

For more news about the GoGoDragons!, visit www.edp24.co.uk/gogodragons