A fresh bid to get the best out of Norwich Market has been launched.

City council bosses are asking people to answer 25 questions in a special survey to help shape a new 10-year market strategy.

Whether you are a regular visitor or have never been to the market before, organisers are keen for as much feedback as possible to help suggest improvements.

Paul Kendrick, the city council's cabinet member for Norwich Market, said: 'This survey is an important piece of work which we hope will return some extremely useful information.

'Norwich Market is very close to the heart of many people and is an absolutely key part of our city so we hope lots of people will respond and get involved.

'We are extremely keen to hear from as many people as possible so please do tell your friends and neighbours and give us your feedback, comments and ideas.'

The survey aims to gather information about what people think of the market, how they shop, and how they think the market could be improved to assure its future.

Council officers are also keen to assess how recent new street signs and web pages have been received and to gather data about the customer profile of people who visit the historic shopping area.

Among the topics covered in the survey are whether people feel the market is an important part of the city, whether they regularly browse the market and if not, reasons why people stay away.

It also explores how much people spend on an average visit, what they find most important and the types of things they shop for - from meat and fish and fruit and veg, through to jewellery, music or household goods.

Paper copies of the survey will be available from selected market stalls and at City Hall from tomorrow.

People can submit completed suveys into one of the special boxes held on the following stalls: Mike, Debs, and Sons Fruit and Veg, Row B on Gentleman's Walk, Harvey's Cards, Rows F and G in the middle of the market or Taxi Vintage Clothing, Rows D and E at the back of the market.

Alternatively completed surveys can be handed in to the main reception at City Hall.

The survey can also be completed online, and is set to go live on the homepage of the council's website today: www.norwich.gov.uk

It will also be available from its Norwich Market web pages and the council's consultation pages.

The survey will be open to the public until Wednesday, September 30, after which the findings from the public will be analysed.