We are thinking pink in Norwich when it comes to beauty

Life Matters feels so inspired by Norwich charity event Think Pink that this week's health and beauty pages bring a touch of pink to your cosmetic bag. By Emma Harrowing.

The pink eye is a big make-up trend for summer and it is a look that is set to continue into autumn and winter as beauty brands such as Guerlain feature pink eye palettes as part of their Christmas collections

The simplest way to get this look is to sweep a pale pink eye shadow across your eye lid. Far from making it look like you haven't had much sleep, pink can open up your eye and is the perfect base on which to add a darker colour such as purple or grey to create a smoky eye for an evening out. This trend and the fact that we are all thinking pink at the moment as Norwich charity event Think Pink gets ready to host its eagerly awaited gala dinner in October, has led Life Matters to start coveting other pink beauty buys.

Your Norwich Evening News and sister paper the Eastern Daily Press are supporting the Think Pink event as it aims to raise �100,000 for cancer charities Breakthrough Breast Cancer and Target Ovarian. The event aims not only to raise money, but awareness of women's cancer through organising a soiree of entertainment and fun.

And with many pink beauty items available in the shops, why not Think Pink by turning your make-up bag a rosy shade of pink with classic items such as DKNY Summer Women perfume in its Fuchsia pink bottle and new pieces such as Flatter Me pink creaseless eye shadow, from make-up brand Benefit.

There are also a few pink products available that contribute money to Breakthrough Breast Cancer such as the Limited Collection lipstick and lip balm, which is available from Marks and Spencer.

Think pink and see our pick of the best pink beauty buys by clicking on the photo gallery link at the top right of the page.

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The Think Pink Gala dinner takes place on October 6 at Open in Norwich. All money raised will go to the charities Breakthrough Breast Cancer and Target Ovarian. Tickets for the dinner have sold out, but if you would like to make a donation to help Think Pink raise its target of �100,000 you can call Sara Softly on 01362 857191 or email info@softleyevents.co.uk

For more information about Think Pink visit www.thinkpinknorfolk.co.uk