The people of Norwich repeatedly prove they are up for anything when it comes time for Children in Need.

And nowhere was this more typified than at the headquarters of Validus Business Consultants on Princes Street. Managers Jason Gregson, 39, from Thorpe St Andrew and Nick Foster, 44, from Caistor St Edmund were joined by claims analyst Tristen Watson, 32, from Lowestoft for a sponsored leg and chest wax in front of a crowded office.

Validus chief executive Mike Srokowski said: 'The whole company embraces Children in Need. I think one night after a pint or two the idea was thought up by the girls. It's not just the girls who want to see Jason go through some pain – I think everyone does!' Mr Watson came prepared, sporting shorts. 'It doesn't look too bad, but I think I've got more to lose than the others; I've got layers!' he said.

'I've always wanted to do something for the charity; I've got children myself and I wouldn't want them to go without.'

The trio raised �700, which the company topped up to �1,000.

Mr Gregson was the first to survive the ordeal. He said: 'Painful, very painful. It's all good fun, though.

'I didn't take much convincing; I'm a sucker for punishment, especially for this cause.'

Elsewhere, City College Norwich Students' Union on Ipswich Road will be holding a Mad Hatter's tea party tomorrow, with fancy dress, tea and cakes.

The Forum's Children in Need shop will open to coincide with the city Christmas lights switch on tonight and Pudsey will be there all evening, taking donations and giving hugs.

Evening News publisher Archant is doing its bit with a raffle including a signed Norwich City FC football as one of the prizes. Cakes courtesy of Olive Catering and a selection of books and CDs will also be on offer for staff to purchase.