TV presenter Jake Humphrey came face to face with a fundraising phenomenon when he met a dragon in Norwich.

Norwich Evening News: Jake Humphrey visiting the All@Break conference at the Space to making friends with Biggles, one of the GoGoDragons. Photo: Steve AdamsJake Humphrey visiting the All@Break conference at the Space to making friends with Biggles, one of the GoGoDragons. Photo: Steve Adams

The GoGoDragons project will take to the city streets next year to raise money for the East Anglian children's charity, Break.

Mr Humphrey, as patron of the charity, was attending its staff conference in Norwich yesterday.

The dragons follow on the hugely successful GoGoGorillas art trail in the city last year, organised by Break and Wild in Art charities, which brought in hundreds of thousands of pounds for the charity.

In 2015 80 dragons will be wild all around the city's streets, and there will also be up to 100 baby dragons designed by local children on show.

Mr Humphrey said: 'These dragons are going to be more popular, and bolder than the gorillas.

'Dragons will be taking over. You won't be able to avoid them. Don't miss out.'

Biggles, a finished dragon, designed by artist Mik Richardson and sponsored by Almary Green, was present at the conference.

The dragon, which takes inspiration from the RAF, shows the quality of the entire project.

Design ideas are being accepted for the dragons until November 1.

Mr Humphrey said: 'We want people to be a part of it, get involved. Trust me, we are going to make a splash with these creations.'

'GoGoDragons is an incredible success for Break.

'These projects also help Norwich, with 71pc of people who came to see the gorillas staying longer in the city in 2013.'

Mr Humphrey also told charity's first staff conference at The Space, Norwich: 'Break is a real flying success for Norfolk all due to those people in the auditorium.'

Are you organising a charity project? Email newsdesk@archant.co.uk