For the first in our new weekly diary we look at whats on tonight here on Mustard TV

Norwich Evening News: The Latitude Festival 2014 at Henham Park.Picture: James BassThe Latitude Festival 2014 at Henham Park.Picture: James Bass (Image: (C) Archant Norfolk 2014)

PICK OF THE WEEK:

• The Mustard Show: Monday – Friday: 6.15 and 8.15pm

Since we launched in March, The Mustard Show sofas have played host to the great, the good and the downright lovely of Norfolk. Our presenters have been dazzled by fundraising hula-hoopers, fun-seeking octogenarians, local heroes aplenty and even a couple of meerkats. This week the studio's revolving door shows no sign of slowing.

Yesterday Darren Eadie and Beth Davison were joined by Matt Wilkins, the high flyer at the helm of this weekend's Old Buckenham Airshow. On tonight's show local children's author Phil Johnson is here to talk about the follow-up to his hugely successful debut, The Little Blue Boat and the Secret of the Broads – a storybook that weaves together adventure, wildlife and an intimate understanding of our magical waterways.

Keeping the sofa warm tomorrow - and helping us look ahead to an action-packed weekend - is the chair of Norwich Pride, Dean Simons.

Friday sees us welcome Wreckless Eric – a recording legend who has been covered by The Proclaimers, The Lightning Seeds, Cliff Richard and The Blockheads (with and without Ian Dury). He's set to make waves at the Holt Festival this Saturday but we get to enjoy his company first so don't forget to tune into The Mustard Show on Friday for your weekly weekend warm-up with Dan Bancroft and Cara Macdonald.

FESTIVALS, FIESTAS AND FIELDS OF DREAMS:

It may have been carnival time in Brazil during the recent World Cup but Norfolk keeps on proving that anything Rio can do we can do too. This region is never found wanting when it comes time to put on a show and we are bang in the middle of a frenetic festival season that really does show off some of the best of what this county is about.

Mustard TV has already gone big on its coverage of The Norfolk & Norwich Festival and we've brought viewers our best from The Spring Fling, the Cromer Crab & Lobster Festival, the Lord Mayor's Celebration and so much more. Back on our screens tonight is another chance to see how Chris Bailey got on last month at the most quintessentially regional showpiece of them all: The Royal Norfolk Show.

Last weekend the Mustard team slipped quietly across the border to Suffolk - on a mission to infiltrate the biggest music and arts festival for miles around, Latitude.

We slapped on the Factor 50, slipped on some very questionable shades and went off in search of the best local talent taking the festival by storm (before actual storms took the festival storm). We were not disappointed. We saw psychedelic sheep in Canaries colours. We saw Darren in full festival hippy regalia. We met knitters and we had natters with some very special guests along the way.

Band of the moment Crystal Fighters talked to us before they took to the main stage and comedians Mark Watson, Joel Dommett (from Skins) and James Acaster cast some pearls of wisdom our way too. We also managed to secure an exclusive 'sit down' with James after plane trouble delayed their arrival at the festival.

It was fast, fun and definitely full-on and some of the best of what the Mustard team got up to at Latitude went out on Monday's Mustard Show.

Don't forget you can always catch up with any Mustard Show from the last seven days via our online On Demand service. Just go to www.mustardtv.co.uk/show, click in, sit back and enjoy.

HOLDEN A TUNE:

• The Music Mash: Tonight and Thursday at 7.15pm

Mustard's muso, Si Holden, is back on Freeview Channel 8 with the latest instalment of The Music Mash. Dedicated to Norwich and Norfolk's thriving live music scene, The Music Mash gets up close and personal with those doing most to keep the county rocking and rolling.

Tonight's episode was also filmed on location at Latitude and it saw Si meet a genuine hero and music legend: Booker T. Jones. Si also caught up backstage with Mogwai and Temples before taking time out to see how local Norwich band Box of Light were preparing for their slot on The Inbetweeners stage. There was also just enough time for a midnight wander through the party wonderland that is 'The Woods' after dark AND a personal tutorial in the art of beatboxing from the one-man drum machine that is Lee Gibling – one sixth of Norwich male vocal group, The Acafellas.

If you're in a band and have a track, gig or vid you think Si should be shouting about, tweet him @mustardtv using #musichmash.

THE SPORTING PICTURE:

• 3 Up Front Extra: Monday, Tuesday and Friday 7.45pm

• Sports 'n' All: Thursday and Friday, 9.15pm