This week's Pub of the Week is the Perseverance in Adelaide Street, Norwich

PUBLISHED: 09:09 22 February 2013 | UPDATED: 09:09 22 February 2013

Evening News Pub of the Week, The Perseverance.
Photo by Simon Finlay

Evening News Pub of the Week, The Perseverance. Photo by Simon Finlay

Archant Norfolk

Traditional pubs like the Perseverance in Adelaide Street are a dying breed.

This is the kind of place where everyone looks after each other.

If a regular is missing a few days, then the alarm is sounded, and their friends try to find out what’s happening.

Being close to two other pubs - the award-winning Fat Cat and the Bread and Cheese - means they are all fighting for the same potential customers.

And the landlords Carol and Mike Jewell, who have been in charge at the Punch Taverns-owned pub about six years, admit that running a pub is tough these days, but they still believe there’s a future for the traditional boozer, and their customers agree.

The excessive price for a pint that publicans have to charge may have driven away a large part of the pub’s traditional customer base, but Mr Jewell said that the community had stayed loyal.

He said: “Running a pub drives you crazy sometimes, but the customers are nice people and it’s like a family. We all look after each other. If somebody’s ill somebody else does their shopping

“We are a traditional local, which there are not many left. We are a wet pub and don’t do food, but we have darts and pools teams based here.

“While we cannot sell drinks as cheaply as they do in supermarkets, we do offer something different for the community.”

He owned and ran the Crown pub in Goldwell Road, Lakenham, in the 1980s, but has also worked as a builder. The Crown closed more than 10 years ago.

The Evening News has been urging people to return to pubs in our Love your Local campaign.

To see more stories from the campaign visit

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