A new food delivery service which hopes to rival its big name competitors has arrived in Norwich.

Norwich Evening News: Takeaway Taxi delivery riderTakeaway Taxi delivery rider (Image: Archant)

Takeaway Taxi offers customers a 'within the hour' delivery service of their favourite fast food, including McDonald's, Subway and Five Guys.

Launched in Ipswich by Milon Miah in 2010, the company has since grown and today operates in Bury St Edmunds, Colchester, Martlesham and Kesgrave, Lowestoft and Great Yarmouth.

It has one manager in each location who sets up and runs the business before taking on other drivers once the franchise becomes a success.

The Norwich operation is run by Jamie, who preferred not to give his surname, who launched Takeaway Taxi in the city as a fresh start after working in London's gig economy.

The 21-year-old, who grew up in Norfolk, moved to London in 2016 in search of work after dropping out of college: 'I went to London and planned to overlap multiple jobs at once.'

He said that while on some days he made up to £28 an hour in the cold weather and during Christmas it wasn't an easy lifestyle:

'I had no fixed address and I was away from my friends and family so I came back to Norwich in hope of starting up my own business and that is when I met Milon.

'I have always wanted to run my own business, and Milon has given me the opportunity to do so which is great.'

Mr Miah, the owner of Takeaway Taxi, said part of the company's ethos was to treat its staff well. He said: 'We set very high standards for ourselves, giving all our drivers on the road training before we let them go out delivering.

'We're also keen that our drivers make a decent living, letting them keep at least 80pc of the income from deliveries.'

The other food delivery names

Takeaway Taxi is the latest food delivery service to come to Norwich, joining the likes of Deliveroo, Uber Eats and Just Eat.

All three have a presence in the city, and their employees can be spotted driving or cycling around the city.

Deliveroo launched in Norwich in 2015 and since then more than 90 restaurants have signed up to the platform, which operates across the city and, as of September 2018, employed 80 people.

A spokesperson for the company said of the 90 Norwich restaurants signed up to the platform, 60pc are independents.

Uber Eats, which arrived in the city in May this year, currently partners with 30 restaurants, including Just Eat which has operated in Norwich for more than 10 years and has 73 partnerships in the city centre.

A spokesperson for the company said the majority of its orders are delivered to customers' doors by independent partners.