Sisters have this season’s colours nailed
The beauty hall at Jarrold's in Norwich has been having a spring makeover. And Nailgirls, a high-fashion nail polish range with a difference, is among the exciting new brands to arrive in store. Emma Lee speaks to Nailgirls co-founder Lynda-Louise Burrell.
There's no doubting Lynda-Louise Burrell's fashion credentials. During her career she's worked in places that would make any stylista swoon.
Lynda's passion for fashion was nurtured by her mum who would take her to textile exhibitions at the V&A when she was younger. She loved vintage fashion and customising - and she has a collection of Vogue magazines dating back to the 1960s.
Her first job out of university was in New York as an intern for - wait for it - Marc Jacobs. That's THE Marc Jacobs, designer extraordinaire.
And she's worked as a stylist on a host of fashion bibles, including American and Italian Vogue and American Marie Claire.
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So it's no wonder that the spring colours in her Nailgirls polish range, which is now available at Jarrold's in Norwich, look like they're straight off the catwalk. In fact, they are.
Lynda co-founded Nailgirls with her sister, Joanna, almost two years ago.
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Grooming is big business in the Big Apple - many women wouldn't dream of going without their weekly trip to the salon for a mani-pedi and blow dry. And it inspired her to set up something similar back home in London. They opened their boutique nail spa in the heart of Islington in May 2009. But in addition to that they also created their own nail polish range.
As an on-set stylist, Lynda would mix up bespoke nail colours to achieve the perfect shade - which is something which she continues to do for Nailgirls' own range of colours, creating a new collection for every season.
For spring Nailgirls has created four punchy pastel shades which are bang on trend.
Blue #6 was inspired by the the deep parka-blue nails which were created by Nailgirls for the SS11 Felder Felder show, taking it lighter and brighter.
Coral is big news for this season and Roksanda Ilincic and Holly Fulton both showed various shades of salmon on the SS11 catwalks, which inspired Coral #3, a flattering blush-orange.
Pistachio Green #5 takes its cues from Hannah Marshall, Mary Katranzou and Loewe and Purple #9 is a nod to this season's feminine florals as seen at Jil Sander, Erdem and Peter Som.
Lynda pays painstaking attention to detail to make sure that the colour is just right.
'With my fashion background we wanted to have a colour line and we're very much in to making sure it's the right shade,' she says. 'We watch the shows in New York, Milan and London and we choose the colours depending on what the designers are using. I love London Fashion Week. It's nice being there and creating colours.'
The high fashion colours are not the only thing that sets Nailgirls apart. The polishes are also free from toluene, formaldehyde, camphor and dibutyl phthalate.
'I saw a gap in the market for nail polish that's as natural as possible,' says Lynda. 'They're good for pregnant women and people who suffer from allergies.'
Nailgirls is one of the new and exclusive brands available at Jarrold's in Norwich following the spring makeover of its beauty hall, which also includes an expanded MAC counter and the Thai inspired Retreat spa rooms which will offer massage and aromatherapy.
'We are very excited about it. We went to Jarrold's a couple of weeks ago and it looks like a smaller version of Liberty's,' says Lynda.