Norwich attractions feature in national holiday campaign
PUBLISHED: 08:26 18 January 2018 | UPDATED: 08:39 18 January 2018
Two Norwich attractions have featured in a national campaign aimed at inspiring people to take local holidays.
The ‘24 Hours in the UK’ series of films, launched by VisitEngland and the tourism organisations of London, Northern Ireland, Scotland and Wales, showcase activities across the UK throughout a 24-hour period.
The 24 short films were shot by UK and international Instagrammers and bloggers with the Sainsbury Centre for Visual Arts featured in the 3pm slot and glamping at Whitlingham Broad Campsite in the 3am film.
Melanie Cook, PR manager for VisitNorwich, said they had hosted a press trip for the campaign in the summer.
“Our influencer was Nienke Krook (The Travel Tester – thetraveltester.com).
“VisitNorwich suggested Louis’ Deli, The Grosvenor Fish Bar and Sainsbury Centre, which were included in the itinerary.
“VisitEngland wanted Whitlingham. This was for the 3am slot so it had to be an accommodation experience.”
She said the trip had to be an experience that anyone could book and needed to have a quirky, local element that visitors would enjoy. “Travel trends show people have a hunger for experiences and these offered by local experts are particularly what travellers are looking for,” said Mrs Cook.
Following her visit to Norwich, Nienke Krook posted on her blog: “Also love to go back to Norwich again, there is so much to see and do I haven’t done yet and the glamping you can see in this video was so much fun!”
As well as inspiring Brits to take a local holiday, the campaign is also calling on people to vote for their favourite moment from the trips with the top five to be announced in the coming weeks.
VisitEngland Director Andrew Stokes said: ““With many of us looking for travel inspiration to beat the winter blues, these snapshots of destinations across the country will get Brits booking mood-boosting experiences, and exploring more of the country, boosting growth from tourism.”
Latest official statistics show that more people are taking holidays at home.
From January to September 2017 Brits took 47m domestic holidays in Great Britain, spending £11b, an increase of 5pc and 6pc respectively on the first nine months of the previous year.
To view the videos, visit the Love Great Britain Facebook page.