Rich reds are all the rage in Norwich

Whether you call it berry, wine or Burgundy, dark red is a fashion trend for autumn for women and men. Emma Harrowing gives her tips on how you can wear this rich colour.

There are many shades of red in the new autumn fashion collections and they are a far cry from the love of bright crimson seen in past seasons. The colour palette for autumn and winter is dark, broody and oh so very opulent.

Berry colours were all the rage last autumn and winter and this year it is more of the same, but with slightly darker shades, the colour of red wine.

Traditionalists among you will know the colour as Burgundy, a hue that was probably last in fashion when the velvet jacket was all the rage in the 1990s – cue another fashion revival for next season. This year it's known as garnet or claret as the fashion palette becomes more sophisticated.

Garnet is easy to wear as you can pretty much wear it in the same way you would wear black – another big autumn trend. A little burgundy dress worn with black accessories is just as elegant as the classic little black dress. You can also try teaming dark red with tan accessories which will give you a more casual look, perfect for getting claret into your look now and taking it through to winter.

Alternatively, looking for prints that feature dark red will give you two points in the autumn fashion stakes, especially if you look for tartan, geometric or floral patterns. As with any colour, if you are afraid of this new red why not invest in a wine red handbag, or a pair of Burgundy loafers. Dark red accessories will update your look in a flash without making you feel uncomfortable in colour.