Thousands of music, film and multi-media fans have descended on Norwich this weekend. Norwich Sound and Vision (NSV) is playing host to more than 100 bands, 60 speakers and thousands of visitors for its third year.

There are more events taking place today and tomorrow, incorporating the first ever John Peel Festival of New Music.

NSV's organisers hope the extra events across the three days and the growing reputation of the festival will ensure visitor numbers double compared to the 4,800 who attended in 2011.

Twelve venues will be used as the festival and conference draws further comparisons with the renowned South By South West (SXSW) event in Austin, Texas.

Churches, pubs, bars, clubs, a cinema and even the undercroft below the war memorial, which will host special performances by Norwich favourites The Neutrinos, have been selected by organisers to host bands, talks and screenings. NSV attempts to give bands, singers and companies a chance to learn how to progress in the music, film and multi-media industries through a mix of gigs, lectures and debates.

Festival director Adrian Cooke said: 'I think we are really pleased with the programme. We've created what we set out to do.'

? NSV tickets can be purchased for individual events, a three-day music wristband costs �35 and a full-delegate pass providing entrance to every event costs �80.

? For a full list of events visit: www.norwichsoundandvision.co.uk

OCTOBER 12

Norwich Arts Centre: Cold Specks (10.25pm) + Mary Epworth (9.30pm) + Bwani Junction (8.45pm) + Vuvuvultures (8pm)

Norwich Arts Centre Bar: The Nobis (11.30pm) + C.O.L.L. (9.55pm) + Unix (9.05pm) + Golly Ghost (8.20pm)

Waterfront Studio: Reckless Love (8.45pm) + Mallory Knox (7.45pm)

Waterfront Studio: The Nightingales (12pm) + Ice Sea Dead People (1am)

Bicycle Shop: Gerard & The Watchmen (9pm) + Heart Of The Dog (8pm) + Milly Hirst (7pm) + Jessica Alice (6pm)

Open: Deaf Club (10.15pm) + Hey Sholay (9.30pm) + The Way Home (8.45pm) + Empire (8pm)

Hog In Armour: Palma Violets (10pm) + PAWS (9pm) + Nately's Whore's Kid Sister (8pm)

St Lawrence Church: Rozi Plain (8.30pm) + Matthew P (7.30pm) + Grass House (6.30)

St Margaret's Church: Horses Brawl + Babygrand Transept + Tell Me How (7-9pm)

OCTOBER 13

Norwich Arts Centre: Liars (10.10pm) + Tall Ships (9.20pm) + Wet Nuns (8.30pm)

Norwich Arts Centre Bar: Dad Rock's (11pm) + Honeyslide (9.50pm) + God Damn (9pm) + Octagon Court (8pm)

The Undercroft (Norwich Market): The Neutrinos (6pm/6.30pm/7pm)

Bicycle Shop: Cate Ferris (9pm) + The Little Unsaid (8pm) + Girl In A Thunderbolt (7pm)

Waterfront Studio: The Soft (1am) + Lost Levels (12pm)

Open: Luke Abbott (11pm) + Public Service Broadcasting (10pm) + Franko Fraize (9.15pm) + Crystal Bats (8.30pm)

Hog In Armour: Holy Mountain (10pm)+ Gum Takes Tooth (9pm) + Khan (8pm)

St Lawrence Church: Mild Horses (8.30pm) + Secret Sailing Club (7.30pm) + Common Tongues (6.30pm)