Preparations underway for Norwich Pride 2011

Rainbow colours will fly across the city again next month as the third Norwich Pride event takes place.

Samba dancers, story tellers and live theatre were among the entertainment last year as 5,000 people attended the celebration of Norwich's lesbian, gay, bisexual and trans (LGBT) community.

The turnout was an increase on the 3,000 who attended the first event in 2009 and organisers are expecting even more people this year.

It takes place on Saturday, July 30, with the colourful afternoon carnival procession to be the focal point of the celebrations.

The event begins at 10am with an opening ceremony with Norwich Taiko Drummers and Spirit of Carnival on Millennium Plain.

At the Forum there will be stalls, a Rainbow Families Party and Pride Question Time featuring Peter Tatchell, human rights campaigner and co-founder of equal rights group OutRage!

Mr Tatchell said: 'I am proud to support Norwich Pride 2011. I'll be there and I hope you will join me for a fabulous day out. Celebrate your sexuality and the LGBT rights we have won. But also, remember that the battle for LGBT equality is not yet over.'

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At noon, Pride Picnic will take place in Chaplefield Gardens, before the Norwich Town Crier will call everyone to the bandstand at 2.30pm for the parade. This will be launched by Lord Mayor of Norwich Jenny Lay and will be led by the Dun Dun band. It will go from Chaplefield Gardens, down Theatre Street, along Gentleman's Walk, up Gaol Hill and past City Hall where the Pride Scarf will be hanging. A rainbow flag is also expected to be flying from the Castle, County Hall and Norwich Train Station.

A number of local acts will perform at 3.30pm for The Pride Show on Millennium Plain, before the day concludes with an after-show acoustic session in Caf� Bar Marzano, at The Forum.