An artificial plant company took over Hay Hill in Norwich today.

Blooming Artificial put on a colourful display in the middle of the city, treating shoppers to an array of bright artificial plants and greenery in the space between Next and Primark.

The pop-up event, coinciding with Norfolk Day, is in the city for one day only and was packed away at 4pm.

Alick Burnett, business development manager at Blooming Artificial, said: 'Our pop-up garden is designed to add some colour and greenery to what is usually a rather dull, grey area of Norwich city centre.

'The area has been filled with wonderful artificial palms, topiary and flowers giving the area a real wow factor for the day.

Norwich Evening News: Blooming Artificial's pop-up garden in Norwich today. PHOTO: Emily HewettBlooming Artificial's pop-up garden in Norwich today. PHOTO: Emily Hewett (Image: Archant)

'People's reactions have been overwhelming positive ranging from people asking to buy the products, amazement that all of the plants are artificial all the way to requests to make it a permanent fixture on Hay Hill.

'Ultimately, we hope that our pop-up garden has brought some colour and joy to Norfolk Day!'

What did you think of the pop-up garden? Let us know in the comments.