General election 2017: Profile on Broadland, Norfolk
PUBLISHED: 11:23 28 May 2017 | UPDATED: 11:24 28 May 2017
Broadland is the baby of Norfolk's constituencies - this will be just the third time voters will head to the polls to pick an MP.
The constituency was created in 2010 by combining chunks of Mid Norfolk, North Norfolk and Norwich North.
And at the two previous elections, Conservative Keith Simpson has been victorious.
It’s a constituency which takes in far more than just the Broads.
It stretches from Tattersett in the west to isolated farms along the Acle Straight in the east.
Swathes of it are rural, but it also takes in sizeable market towns in Fakenham and Aylsham.
At county level, Fakenham has turned and stayed blue in recent years, but Aylsham remains something of a stronghold for the Liberal Democrats.
The likes of Taverham, Thorpe Marriot, Drayton, Spixworth, Brundall, Blofield and Acle also make significant contributions to the Broadland constituency’s total population of just a few thousand under 100,000.
Mr Simpson strengthened his grip on Broadland last time around. In 2010, he had a 7,292 majority over the Liberal Democrats, but in 2015, he had upped it to 16,838, with Labour second placed on that occasion.
It’s a division where voters do get down to the polling booth. Turnout in 2015 was 71.1pc, above the national average of 66.1pc.
With Mr Simpson having campaigned to remain in the European Union, UKIP are standing in Broadland, unlike in North Norfolk, Norwich North and Norwich South,
Stuart Agnew, who got just under 17pc of the vote for UKIP in 2015, is not standing. In his place is David Moreland, a former Scotland Yard detective who unsuccessfully stood for Norfolk’s police and crime commissioner role last year.
Labour’s Chris Jones improved his party’s share of the vote by just under 5pc last time. This time, another Simpson - Iain - a London councillor who went to Brundall Primary School, will be looking to improve further on his party’s 2015 second place showing.
The Liberal Democrats were well down in fourth place two years ago, with Broadland district councillor Steve Riley, who got 5,178 votes last time, standing again.
Former Green city and county councillor Andrew Boswell improved his party’s share of the vote by almost 3pc in 2015 and is competing for the seat again.