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TV presenter Jake Humphrey looks to block bid for ‘eyesore’ industrial site on edge of Norwich

PUBLISHED: 06:30 25 February 2018 | UPDATED: 07:49 26 February 2018

Jake Humphrey. Picture: DENISE BRADLEY

Jake Humphrey. Picture: DENISE BRADLEY

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Television presenter Jake Humphrey is among objectors looking to block a revived bid for an industrial site on farmland on the edge of Norwich.

Proposed site for a new industrial estate at Keswick.
Picture: ANTONY KELLYProposed site for a new industrial estate at Keswick. Picture: ANTONY KELLY

An application to turn land - in a triangle between the A140 near Harford Bridge Tesco and the B1113 - into offices, industrial units and warehouses was rejected last summer.

It prompted a campaign, called Stop The Blot, from people living in Keswick and the scheme was turned down by South Norfolk Council on grounds of harm to the landscape.

But applicant MAHB Capital returned with a revised application, with changes to where buildings would be and an increased amount of landscaping.

In documents lodged with South Norfolk Council, the developer states more than a thousand jobs would be created and the landscape concerns had been “responded to”.

And they say: “The proposal will create high quality employment space for new and existing businesses in the area and is ideally located to do so, with its proximity to the A47.

“The development will give rise to significant economic benefits through job creation in accordance with policies in the development plan, as well as providing considerable further public benefits in respect of highway improvements that are proposed.”

But the plans, which are likely to come before South Norfolk’s development management committee next month, have once again run into opposition.

Among opponents is BT Sport presenter Jake Humphrey, who lives nearby. He wrote to South Norfolk Council to say: “I wish to express, in the strongest possible terms, my family’s opposition to the proposed industrial estate that will be an eyesore on a key gateway into our Fine City.

“There really is nothing in the re-submission that alters the reasons you rejected the initial proposal and I would urge you to come to the same conclusion once more.

“The feeling among the local community is unanimous and strong, this is totally the wrong proposal for the county, the city and the surrounding area.”

Keswick and Intwood Parish Council, Cringleford Parish Council, Norwich Cycling Campaign and the Yare Valley Society have also called for refusal.

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