Norfolk’s most influential family share details about their tough past and climb to the top

PUBLISHED: 13:52 20 January 2019 | UPDATED: 09:02 21 January 2019

Pixiwoo sisters Nicola Haste and Samantha Chapman. Steve Adams

Pixiwoo sisters Nicola Haste and Samantha Chapman. Steve Adams

A family from Norfolk who found success through YouTube have spoken about their harrowing childhood and being in ‘the right place at the right time’ for their big break.

Norwich Christmas lights switch on. Tanya Burr and husband Jim Chapman.
Picture: ANTONY KELLYNorwich Christmas lights switch on. Tanya Burr and husband Jim Chapman. Picture: ANTONY KELLY

YouTube stars Samantha Chapman and Nicola Haste (known as Pixiwoo), along with their twin brothers Jim and John Chapman, have amassed a huge internet following since they began their online career.

Now they are thought of as one of the most influential families in Britain, with everything from makeup ranges to Jaguar sponsorships - and a collective following of around 21 million - to their names.

The four Norfolk siblings have succeeded in gaining significant amounts of wealth, influence and recognition for their work.

Speaking in The Times’ Magazine on Saturday, however, they revealed that their lives were not always so comfortable.

Samantha Chapman, who owns a penthouse in Norwich, revealed that after her mother Judy, then 19, met her father John Chapman “things got violent very quickly.”

“Mum had no choice but to hang around, because kids were involved,” she continued. “There were so many weird, nutty, scary things that there was about where I think Mum was just like, ‘Get it over and done with and kill us all now.’ We all thought that would be the outcome.”

She also told the magazine how one night her father attacked her and her mother and the police were called.

Eventually all four Chapman children lost contact with their father and none of them attended his funeral when he died in 2017.

While their adult lives are by no means without difficulty, Nicola Haste for example has spoken publicly about her struggle with multiple sclerosis, and Sam about her depression, the Chapmans say they feel lucky for the success they have achieved.

Jim Chapman said he thinks his success was “simply right place, right time”, “but a serious amount of hard work too”.

“We have each others’ backs,” he continued. “But we also keep each others’ feet on the ground.”

If you value what this story gives you, please consider supporting the Norwich Evening News. Click the link in the orange box below for details.

Become a supporter

This newspaper has been a central part of community life for many years, through good times and bad, serving as your advocate and trusted source of local information. Our industry is facing testing times, which is why I’m asking for your support. Every single contribution will help us continue to produce award-winning local journalism that makes a measurable difference to our community.

Thank you.

Most Read

Most Read

Latest from the Norwich Evening News