Our coastal towns need to improve their marketing to grow in a post-Brexit era

An aerial view of Cromer. The seaside town has done itself no favours with its marketing strategy, s

An aerial view of Cromer. The seaside town has done itself no favours with its marketing strategy, says Pete Shemilt. Picture: Graeme Taplin - Credit: citizenside.com

The tourist sector is on a high in East Anglia, according to a recent report. With inevitable post-Brexit economic challenges facing businesses in our region, there is a welcome silver lining in the outlook for this boom industry, one that's so important to Norfolk and Suffolk.

But our coastal towns need to take some basic marketing action to better position themselves if they are to ride the waves of future growth.

Cromer is one resort that has missed a simple trick in the way it presents itself.

In greeting visitors travelling by road from Norwich, the first sign proclaims Cromer 'A Walkers are Welcome Town'.

Whilst membership of this national scheme might conceivably be a positive, it's hardly an expression of the essence of the town, nor is it in any way a memorable message for tourists.


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The fading green road sign drivers pass next does display a more tried and tested slogan that should be brought back to prominence; Cromer — Gem of the Norfolk Coast.

Now that's powerful for those who like walking holidays and for those who favour the myriad of other leisure activities Cromer has to offer.

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It pays to keep things simple.

What are Cromer Town Council thinking of in diluting the main selling point of one of Britain's most loved seaside destinations?

Pete Shemilt, Unthank Road, Norwich.

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