Boom in Norwich City market trade as stall takes over fashion shop

Jacob Bowles at the newly expanded On The Stall City in Norwich Market 

Jacob Bowles at the newly expanded On The Stall City in Norwich Market - Credit: Ben Hardy

Match worn Norwich City clothing and memorabilia is selling well as a market stall has doubled its space.

On The Stall City has taken on the lease of the neighbouring stall on Norwich Market which used to be the retro fashion store Stone Angel run by Keith Goddard. 

After deciding to call it a day, Mr Goddard's stall was taken over by the expanding On The Stall City last Tuesday.

Jacob Bowles at the newly expanded On The Stall City in Norwich Market 

Jacob Bowles of On The Stall City with the outgoing Keith Goddard of Stone Angel - Credit: On The Stall City

The stall now has one side dedicated to second hand donations and new items in the other half - with all profits going to the Community Sports Foundation.

Co-owner Andy Bowles said: "Sales have gone up since we took on the extra stall. We have been much busier.

Jacob Bowles and his mum Sharon and dad Andy on their Norwich City stall, On The Stall City, at Norw

Jacob Bowles with his mum Sharon and dad Andy on their Norwich City stall, On The Stall City, at Norwich Market - Credit: DENISE BRADLEY/Archant2022

"If people were looking the wrong way they would miss us before but we have now had more customers coming along saying 'we did not know you were here'." 

The stall has recently been donated an array of Canaries items including former captain Russell Martin's Under Armour.

Former Norwich City captain Russell Martin's Under Armour at On The Stall City 

Former Norwich City captain Russell Martin's Under Armour at On The Stall City - Credit: Ben Hardy

There are charity training tops signed by the likes of Steven Whittaker and Gary Hooper, and Emi Buendia's match worn shorts from the 2019/20 Premier League season.

Former Norwich City captain Russell Martin's Under Armour at On The Stall City 

A Community Sports Foundation training top signed by former Norwich City defender Steven Whittaker - Credit: Ben Hardy

A full referee's kit is also on show from a past Jamie's Game, an annual match that pits celebrities against one another in the name of charity at Carrow Road.

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Framed Norwich City-themed front pages of the Evening News from the past have also sold after being donated by Archant.

One of the four framed newspapers donated by Archant are left at On The Stall City 

One of the four framed newspapers donated by Archant are left at On The Stall City - Credit: Ben Hardy

Mr Bowles said: "People like cheap stuff. It does not slow down sales when the team are struggling on the pitch. 

"Obviously when everything is going great people want to be associated with the club but we go further than that. We get a lot of passing trade from people wanting sportswear." 

Shirts lined up at On The Stall City 

Shirts lined up at On The Stall City - Credit: Ben Hardy

The stall sold £400 worth of mint condition retro shirts dating back to the 1990s and noughties after a donation from someone who works at City Hall at the end of April.

And on Saturday lunchtime, there was even someone snapping up an old picture of Steven Naismith from the 2015/16 Premier League relegation season.

Items for sale in aid of the Community Sports Foundation at On The Stall City in Norwich Market

Items for sale in aid of the Community Sports Foundation at On The Stall City in Norwich Market - Credit: Ben Hardy

On The Stall City is now open from 11.30am to 3pm Tuesday to Saturday.