A customer service worker had a hair-raising experience when a Norwich bodycentre turned pink on Friday.

Ray O'Callaghan, who works at Cooper Norwich, in Bessemer Road, had his hair cut into a Mohican style and dyed it pink as part of Breast Cancer Campaign's wear it pink day.

His colleagues also donned pink T-shirts, socks and bras as they raised money for the campaign.

One of the reasons behind the day was because bodyshop advisor Judy Hare was diagnosed with breast cancer two years ago.

Mrs Hare, 61, said: 'We had a really good day. I am so proud of all our boys here.

'They all came in on Friday with pink bits and pieces on. The money donated has just been absolutely fantastic.'

Staff were planning to wear pink to raise money and awareness for the campaign, but the scale of the event soon changed when senior bodycentre advisor Mr O'Callaghan, of Dereham, was challenged to have his think brown hair restyled, if enough money was raised.

The initial target was �1,000, but this rose to �1,500 when the challenge was set as a pink Mohican.

On Friday Mr O'Callaghan, 42, went to the hairdressers Adrian Rowe in Eaton for the haircut as the total amount raised surpassed �2,170.

Although he is keeping the Mohican style all week, the colour was only for the day.

He said: 'It is a phenomenal amount of money just for the sight of me having a daft haircut for a week.'

He added: 'Most of them said it really suited me, which I find a little perplexing. In general I think everyone was quite disappointed as it looked quite good.'

Mr O'Callaghan said the efforts were made more poignant because he had just found out that a friend in Ireland is currently fighting breast cancer.

He also saw his Aunt Liz lose her battle with breast cancer.

He said: 'It is amazing the amount of people that cancer and breast cancer has touched. Everyone seems to know someone or has a family member affected by it.'

Mrs Hare, of Eaton, said that they will continue to collect money for the charity in November. She said: 'However small the amount it is worth it if we can save anyone going through the emotional rollercoaster I went through.'

To sponsor him visit www.justgiving.com/rayocallaghan

Are you doing raising money for a charity close to your heart? Contact Local Life editor Richard Wood on 01603 772423 or email richard.wood@archant.co.uk