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Norwich used for new Levi ad

PUBLISHED: 06:31 22 February 2010 | UPDATED: 08:19 02 July 2010

Clothing company Levi's filmed its models wearing its new spring/summer 2010 collection at the 1960s concrete parts of the campus at the University of East Anglia (UEA).

Clothing company Levi's filmed its models wearing its new spring/summer 2010 collection at the 1960s concrete parts of the campus at the University of East Anglia (UEA).

A denim brand renowned for its classic jeans television adverts has used Norwich as a backdrop for some of its latest promotional film footage.

Go to the Levi's website

A denim brand renowned for its classic jeans television adverts has used Norwich as a backdrop for some of its latest promotional film footage.

Clothing company Levi's filmed its models wearing its new spring/summer 2010 collection at the 1960s concrete parts of the campus at the University of East Anglia (UEA).

The university's iconic ziggurats - the Norfolk and Suffolk Terrace student residences - also feature prominently in the footage on the Levi's website.

A spokeswoman for Levi's said: “The UEA was selected as it reflected the spirit of the collegiate inspiration that Levi's have for this season's collection.

“This promotional clip was made for the website and was used to introduce the feeling and mood of this season's Levi's collection.”

She added that the clip was intended for use online rather than on television.

A spokeswoman for UEA said: “We are often approached by companies who want to use our campus as a backdrop to still photography or films.

“We take each case on merit, ensuring that such an activity would not inconvenience staff or students and that the subject matter is not inappropriate.”

Levi's adverts became popular in the mid-80s to late-90s for their quirky style, humour and use of music, from a young man stripping to his boxers in a laundrette, to a futuristic, denim-clad teenage girl coming home late in the family spaceship.

Watch the footage online at http://tinyurl.com/ykncgdw.

Go to the Levi's website

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