Festive tunnel of light is dazzling city once again this Christmas
- Credit: Archant
Norwich Business Improvement District's (BID) festive installation has drawn huge crowds once again this year.
The tunnel was first erected in November 2016 and was a huge success, garnering more than 10 million views online and attracting an extra 200,000 visitors to the city.
The illumination was recognised with a Campaign of the Year Award and a BID of the Year Award, and this year, footfall through the attraction is up 1.7pc.
A BBC drone video of the tunnel was the second most viewed on their website, amassing more than a million views on its first day.
The installation is commissioned to return for a third year next winter and Norwich BID executive director Stefan Gurney said the tunnel will continue to improve.
You may also want to watch:
He said: 'Each year we look at the design, what has worked an what hasn't, and we introduce new animations to ensure that it keeps evolving and adding value.'
- 1 'Our lives are being destroyed': Neighbours' despair over noisy students
- 2 Pupil taken to hospital after incident at Thorpe St Andrew school
- 3 Norwich named UK's most romantic destination
- 4 'The final straw' - Bakery fears closure over council plans
- 5 City staff facing 'mass burnout' but what is behind the extreme exhaustion?
- 6 Fresh plans for rooftop bar on St Stephens
- 7 Man found dead at Thorpe St Andrew home
- 8 Petrol attack shopkeeper opens spice shop and restaurant in former pub
- 9 Changes in gambling habits see city bookies shutting up shop
- 10 Women to boycott city nightclubs amid rise in drink spiking