Festive tunnel of light is dazzling city once again this Christmas

Tunnel of Light on Hayhill, Norwich. Samantha Skouros and her daughter Betty enjoying the lights.Pic

Tunnel of Light on Hayhill, Norwich. Samantha Skouros and her daughter Betty enjoying the lights.Picture: ANTONY KELLY - Credit: Archant

Norwich Business Improvement District's (BID) festive installation has drawn huge crowds once again this year.

Tunnel of Light on Hayhill, Norwich. Picture: ANTONY KELLY

Tunnel of Light on Hayhill, Norwich. Picture: ANTONY KELLY - Credit: Archant

The tunnel was first erected in November 2016 and was a huge success, garnering more than 10 million views online and attracting an extra 200,000 visitors to the city.

The illumination was recognised with a Campaign of the Year Award and a BID of the Year Award, and this year, footfall through the attraction is up 1.7pc.

A BBC drone video of the tunnel was the second most viewed on their website, amassing more than a million views on its first day.

The installation is commissioned to return for a third year next winter and Norwich BID executive director Stefan Gurney said the tunnel will continue to improve.

Tunnel of Light on Hayhill, Norwich. Picture: ANTONY KELLY

Tunnel of Light on Hayhill, Norwich. Picture: ANTONY KELLY - Credit: Archant


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He said: 'Each year we look at the design, what has worked an what hasn't, and we introduce new animations to ensure that it keeps evolving and adding value.'

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