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Festive tunnel of light is dazzling city once again this Christmas

PUBLISHED: 08:51 22 December 2017 | UPDATED: 09:07 22 December 2017

Tunnel of Light on Hayhill, Norwich. Samantha Skouros and her daughter Betty enjoying the lights.
Picture: ANTONY KELLY

Tunnel of Light on Hayhill, Norwich. Samantha Skouros and her daughter Betty enjoying the lights. Picture: ANTONY KELLY

Archant Norfolk 2016

Norwich Business Improvement District’s (BID) festive installation has drawn huge crowds once again this year.

Tunnel of Light on Hayhill, Norwich. 
Picture: ANTONY KELLYTunnel of Light on Hayhill, Norwich. Picture: ANTONY KELLY

The tunnel was first erected in November 2016 and was a huge success, garnering more than 10 million views online and attracting an extra 200,000 visitors to the city.

The illumination was recognised with a Campaign of the Year Award and a BID of the Year Award, and this year, footfall through the attraction is up 1.7pc.

A BBC drone video of the tunnel was the second most viewed on their website, amassing more than a million views on its first day.

The installation is commissioned to return for a third year next winter and Norwich BID executive director Stefan Gurney said the tunnel will continue to improve.

Tunnel of Light on Hayhill, Norwich. 
Picture: ANTONY KELLYTunnel of Light on Hayhill, Norwich. Picture: ANTONY KELLY

He said: “Each year we look at the design, what has worked an what hasn’t, and we introduce new animations to ensure that it keeps evolving and adding value.”

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