A TV talent show star has helped an agricultural college to promote farming to young people – by singing pop songs from a tractor cab.

Norwich singer Bradley Waterman, who appeared on the BBC show The Voice earlier this year, teamed up with Easton and Otley College to make a video called 'tractor cab karaoke' – based loosely on the 'carpool karaoke' format made famous by comedian James Corden.

The 19-year-old vocalist chatted about his career and busked songs including Get Lucky by Daft Punk and Sweet Child O' Mine by Guns N' Roses – while being driven around the Easton campus and the Royal Norfolk Showground by the college's schools engagement officer Dani Chatten.

He said: 'It went really well – it was my first time in a tractor, it was great talking to Dani and I learned a bit about the college. At the moment, I can't release anything until July so I am going to keep gigging and keep writing albums to raise my profile and today will definitely help me get my name out – I appreciate the opportunity.'

Miss Chatten, from the college, said: 'It was a really fun project and Bradley was a great guest. We talked about the college, farming and he discussed his plans for the future.'

'One of our missions as a college is to promote farming to new generations in fun ways. For example, I was part of a team who created an art competition for primary schools where youngsters had to draw picture of what a tractor looked like in 100 years from now. And the college created a song based on the hit 'combine harvester' song made famous by The Wurzels that attracted over 80,000 hits on YouTube.

'We really hope that people like this video – as they have done with previous fun farming projects we have created – and we would like to thank the Royal Norfolk Agricultural Association and the Norwich Family Golf Centre for supporting us on this project.'