Norwich shoppers reach for the bras

Mary HamiltonShoppers in Norwich had a surprise this weekend from singers championing better fitting bras.Mary Hamilton

Shoppers in Norwich had a surprise this weekend from singers championing better fitting bras.

A choir of women congregated in Norwich market place and serenaded passers-by with subtly modified tunes including 'Simply the breast' and 'Bras lift us up where we belong'.

Women were also urged to sign a petition pledging to give their breasts the support they deserved.

The event was organised by underwear retailer Bravissimo, which specialises in lingerie and clothing for women with larger breasts.


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Norwich store manager Jenny Dealey said: 'The main aim of the day was about getting women to feel good about their figures, enjoy their shape, and of course feel confident.

Onlooker Sarah Morgan, 32, from Norwich said: 'I'd never seen so many people stop on the high street. There was a huge gathering of girls pledging to sign their support.'

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