Norwich’s retailers buoyant ahead of Christmas shopping period
PUBLISHED: 11:32 02 November 2017 | UPDATED: 11:33 02 November 2017
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Norwich’s retailers are reporting encouraging signs of a boost in business, with increased footfall at the city’s two largest shopping centres, a spike in trade from tourists and a clutch of new stores opening.
Both Castle Mall and Intu Chapelfield say they have seen recent positive footfall results, while Jarrold’s department store says its newly-expanded food hall is proving a success.
And retailers are predicting a promising festive period, with the popular Tunnel of Light returning to Hay Hill to attract Christmas shoppers from further afield.
Owner Intu has sold half of the mall to private equity firm LaSalle Investment Management as the two companies embark on a join venture which will see Intu continue to run the site.
Paul McCarthy, manager of Norwich’s Intu Chapelfield shopping centre, said: “Footfall year-to-date is up and we have got some new brands joining us as well.”
A recent addition is cosmetics company Kiko Milano, as well as a Java pop-up store. Timberland will also be opening in the next couple of weeks, along with fashion accessory brand Skinnydip London.
When asked about how the high street could compete with online retailers, he said Chapelfield’s customers shop both online and in stores, and it was the centre’s aim to ensure it offered a “great experience” to keep them coming back.
The centre has launched its extended hours for November, opening until 7pm every night, except Sundays, and until 9pm on Thursdays. In December its hours will extend until 8pm at night.
Castle Mall shopping centre said new leases and new initiatives had seen footfall to the shopping centre rise, year-on-year, for the past two months, with a 1.9pc increase in visitors during the month of September, equating to more than 817,000 visits.
The centre has high hopes for its October footfall figures and says its car park usage figures are up by 2.3pc year-to-date, and are set to improve over the coming months with Christmas shoppers visiting the centre.
The centre has welcomed Present Time and Christmas Time, while Calendar Club will shortly be joining the retail mix for the festive period, with other tenants looking to open in the near future.
Castle Mall has been redeveloping the floor below the Vue cinema into a restaurant quarter called The Terrace, and it also has more than 1,200 Kastle Kids club members after launching its free activities in April. A recently-opened, free-to-play Ping Pong Parlour has also proved a hit for families.
Robert Bradley, centre manager, said: “We really do appreciate the patience and loyalty our customers have shown whilst the centre has been evolving, and this is seen in the marked rise in visitor numbers to the centre.
“Customers continue to shop, eat and experience all the offers and services Castle Mall shopping centre has to offer and as we start to welcome exciting new tenants, who will complement the existing offer, we hope the centre and the local community continues to thrive.”
Peter Mitchell, managing director of the retail division of Jarrold’s, said trade had been “surprisingly healthy” at the Norwich department store, and there were high hopes that its newly-revamped and expanded food hall would be a popular destination for gift buyers in the festive run-up.
He said: “We have had a good year so far. We had a surprisingly strong September, helped by an early strong start to the autumn/winter fashion season and that has carried well into October and we are optimistic about the build-up to Christmas.
“We have just launched our new food hall deli and that’s proving extremely popular. It was a project we felt was slightly ahead of its time but it has been enormously well received.”
Jonty Young, marketing manager of Norwich Lanes, said while they did not have footfall figures, the area has been very busy - not only for shops, but also for its pubs, restaurants and cafes.
The Whisky Shop in Swan Lane has seen good year-on-year performance over the last 12 months, and manager Chris Rodden said: “The weak pound has seen an increase in tourists and I’m sure other retailers would say the same thing - that more tourists are shopping in Norwich.”
TUNNEL OF LIGHT
City centre businesses are hoping the tunnel of light’s return to Norwich in the run-up to Christmas will bring more shoppers and tourists to the city. The 47ft long tunnel attracted attention worldwide when it appeared on Hay Hill last November with its stunning Northern lights display as part of Norwich Business Improvement District’s (BID) ambitious Christmas plans.
A video of the tunnel had more than 10 million views and the city centre welcomed an extra 200,000 visitors in November compared to 2015.
The Norwich tunnel of light will be open on Hay Hill, with an added tiara and new light patterns, from Thursday, November 16 until Friday, January 6.
Paul McCarthy, of Intu Chapelfield shopping centre, said: “Last year footfall was up for us and we trade well off the back of the efforts of what Norwich BID do.”
He added: “The tunnel is a really lovely free light show and this year it’s going to be event better.”
Yesterday Norwich BID began its second five-year term after it was renewed – with a wider scope – when city centre companies voted in favour of its vision to boost the city’s economy.
GLOOMY NATIONAL PICTURE
A leading retail performance analyst has said it is a gloomier picture nationwide, as footfall is down and forecasts suggest it could be a difficult festive period.
Ipsos Retail Performance said while footfall was down year-on-year for October, our area was performing better than the UK average.
Footfall in Norwich, Lowestoft, Great Yarmouth, King’s Lynn and Thetford was 6.8pc lower than compared to October last year, but better than the UK average decrease of 9.1pc.
Ipsos Retail Performance compiles the Retail Traffic Index (RTI), which is derived from the number of individual shoppers entering over 4,000 non-food retail stores across the UK.
It said the RTI trend was signalling that consumers are increasingly becoming more cautious with their disposable income.
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