'Poster boy for the city' - Norwich Market to star in Sky advert
- Credit: Amy Parrack
It is seen as the jewel in the crown of Norwich and after a tough year the city's historic market will get to shine in a Christmas advert.
Warm Stories from the City, advertising East Anglian-based heating firm Gasway, was filmed by Norwich-based production company Trett Films and will appear on 100 channels on the Sky TV network from November 28 until January 7.
It focuses on how traders keep warm in the winter months and what warmth means to them, and is the second year in a row Trett Films has made a 30-second advert showcasing the company.
Last year its Warm Stories from the City looked at how Norwich City Football Club fans stayed warm during matches.
Director Josh Trett, 27, who studied at East Norfolk Sixth Form College in Gorleston and Norwich University of the Arts, said: "This is a spiritual sequel. It asks what warmth means to traders in a physical and emotional sense. As a director you want to grab people's attention. Christmas adverts run on the emotive side of things.
"Norwich Market is iconic. It has traditional stalls and world food places. It has a good mix of different characters. We are really proud of the advert. It is the best thing we have done."
Mr Trett co-founded Trett Films two years ago with his brother, Matty, 25, and they hope to film a third Warm Stories from the City for Gasway.
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Anita Adcock, 60, from Hellesdon, who runs the Mushy Pea stall which features in the advert, said: "Any advertising for the market is good. It is fabulous. I sometimes think the market gets forgotten. We are the jewel of the city. It is an amazing community.
Toby Westgarth, acting chairman of Norwich Market Traders' Association, said times were "incredibly tough" for market traders at the moment.
But he added: "The advert reflects how Norwich Market has become the poster boy for the city."