The independent shops in the Norwich Lanes have created their own festive video celebrating all that they do as Christmas shopping in the city centre reaches fever pitch.
The advert is just over a minute long and showcases the very best that the Lanes have to offer around Christmas time.
Iconic Norwich Lanes residents such as Louis Deli & Cafe, Aurum Jewellers, Punk in the East and many many more all feature in the short film.
The video showcases 'hundreds of independents under one big Norfolk sky' and was created by Tim Hyland of Eastkin Creative.
Their motto? 'Shop-Play-Stay this Christmas in the award-winning Norwich Lanes.'
What do you think? Will you be shopping local this year? Let us know in the comments below.
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