Norwich named as one of most hipster cities in the UK

Norfolk named in the top 5 most hipster places in UK. Picture: Getty Images

Norfolk named in the top 5 most hipster places in UK. Picture: Getty Images - Credit: Getty Images/iStockphoto

From BrewDog to beard, Norwich has been ranked one of the most hipster cities in the UK according to Google searches.

Avocado. Picture: Getty Images

Avocado. Picture: Getty Images - Credit: Getty Images/iStockphoto

Search data shows that the city was at the number four spot in the entire country for classic 'hipster' words.

The data was compiled using Google Trends which enables you to see how many people look-up certain keywords.

The analysis by Edinburgh Live examined cities across the UK and included the terms 'veganism', 'craft beer', 'vintage', 'avocado', 'Instant Camera' and 'podcast'.

It also used the volume of searches for pub chain 'BrewDog' which has a branch in Queen Street, Norwich.

Brewdog Norwich Photo : Steve Adams

Brewdog Norwich Photo : Steve Adams - Credit: Steve Adams

Each city was then given a rank based on how much search traffic there was for each term which was combined to 'hipster index'.


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The most hipster city in the UK was named as Brighton, second was nearby Hove, followed by Bristol and then Norwich.

The data comes after Norwich was ranked the 97th most hipster city in the world in the 2018 Global Hipster Index by MoveHub.

The top 20 hipster towns and cities in the UK according to Google searches

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1. Brighton

2. Hove

3. Bristol

4. Norwich

5. Edinburgh

6. Cardiff

7. Sheffield

8. Newcastle upon Tyne

9. York

10. Southend-on-Sea

11. Portsmouth

12 London (joint)

12 Leeds (joint)

14. Cambridge

15. Oxford

16. Bournemouth

17. Salford

18. Poole

19. Manchester

20. Stretford

Do you think Norwich is a hipster city? Vote in our poll

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