The ice cream burrito is the latest in a series of food fads to hit the city.

Victoria Fama, owner of And Eat It milkshake and cookie parlour on Prince of Wales Road, has brought a food trend from Instagram to life in Norwich.

The ice cream burrito, which sees scoops of ice cream wrapped in flattened candy floss, is a permanent addition to the shop's menu, which also features freak shakes and monster hot chocolates.

And Eat It launched the colourful creation on Saturday, May 6 and currently offers 26 different ice cream fillings.

Toppings include chocolate chips, rainbow sprinkles, edible glitter, jelly beans, cereals such as Lucky Charms or Cinnamon Crunch, fruit and chocolate buttons.

Prices start from £3 for a single scoop of ice cream and rise to £4.50 for three scoops.

Ice cream burritos can also be found in Hunstanton along with candy floss ice cream cones.

Other food trends which have arrived in Norwich of late include rolled ice cream and bubble waffles.