Norwich company directors take on charity bobsleigh challenge

Seven directors are preparing to throw themselves down an icy mountain course at speeds of up to 80mph, all in the name of charity.

The CEO and directors of the Alan Boswell Group are going to experience the winter sport of bobsleigh in a Cool Runnings-inspired challenge for Macmillan Cancer Support.

On December 18, Team Boz will travel to Igls in Austria, before hurtling down a track 2,500ft up a mountain side in a sled.

CEO Alan Boswell and directors John Whitehead, Chris Gibbs and Nick Drew, from the office in Thorpe Road, Norwich, will joined in the challenge by directors Adrian Rayner and Andrew Terry, from Bury St Edmunds, and Andrew Dowler, from Attleborough. Three of the team's wives will also be joining their partners for the sled run.

Mr Boswell said: 'I was keen for the board to get more involved in our company fundraising and when this unique opportunity arose I couldn't resist, and thankfully six of the directors volunteered as well. It's too easy to get stuck behind a desk and just leave it to the staff to do some amazing and hair-raising things to raise money for charity.

'This is certainly an unusual challenge. The track we're travelling down in the sled has one turn that's 270 degrees so, it's fair to say, we're all having the odd anxious moment leading up to the challenge.' The opportunity arose after the insurance brokers and independent financial advisers donated �5,000 to support an RAF versus Civilians bobsleigh race, in aid of the RAF Benevolent Fund and Help for Heroes. To take part, the team have pledged to raise at least �1,000 each in aid of their company charity of the year Macmillan Cancer Support

To promote their challenge the team went to the Norfolk Snow Sports Club in Trowse, where event organisers brought along one of the sleds for the team to test out, as they posed in the style of popular Disney family movie Cool Runnings.

Most Read

Mr Boswell said: 'Macmillan Cancer Support is an incredibly deserving charity. The funds we raise will count towards their ultimate goal – to reach and improve the lives of everyone living with cancer. We're hoping to drum up plenty of support and smash our �10,000 target.'

To sponsor the team visit:

Are you taking on a challenge to raise money for charity? Contact Local Life editor Richard Wood on 01603 772423 or email