Norfolk firms help millions of mums across the world
Matthew SparkesMillions of new mothers all over the world have been brought peace of mind thanks to two Norfolk companies.Matthew Sparkes
Millions of new mothers all over the world have been brought peace of mind thanks to two Norfolk companies.
The BabyCentre website, which is run from a small office at the John Innes Centre, near Norwich, offers advice for pregnant women and mothers on everything from ultrasound scans to naming a baby and curing nappy rash.
And thanks to the efforts of Hethersett-based Integro Languages, it has now been translated into seven different languages and is used by over 16 million people around the world.
Mothers in 18 countries including China, India, Germany, Malaysia and Brazil can now log on to search for tips and advice from BabyCentre's team and other parents who use the site.
You may also want to watch:
Founder of Integro Languages Tom Bool, who has a daughter and is expecting another next month, said that he dreamed up the idea for the translation company while studying at City College Norwich, when he spotted a gap in the industry.
"There's only a small group of companies that really take it seriously, which is what we want to get to in Norfolk," he said.
- 1 Norfolk's first mass Covid vaccination centre to open in food court
- 2 Jailed in Norfolk: Burglars, domestic abuse and threats to kill
- 3 In photos: Norwich transformed but deserted in lockdown snowfall
- 4 Are you in our Norfolk school photos from the 1970s?
- 5 Drag Race star kicks off BBC show stint with Norwich City theme
- 6 Pizza and Yorkshire pudding wrap takeaway opening in Norwich
- 7 'Extraordinary' outbreak of Covid in Norwich prison
- 8 Picture quiz: How much do you know about Norwich clocks?
- 9 'Village would be worse without it' - Owner on plans for 17th century pub
- 10 Londoners fined for travelling to stay at second home in Norfolk
Mr Bool said he had recently had "great fun" translating thousands of words on children's games and nursery rhymes for the site.
"Imagine translating Row, Row, Row Your Boat. It's a lot more interesting than working with contracts and legal letters and things," he said.
Daphne Metland, international editor at BabyCentre, said that the site had become so popular across the world because of the wealth of advice on offer.
"It gives them the right information at the right time and it's there 24 hours a day," she said.
"If you're worried about your baby's fever, you want to know now."
� For parenting advice, visit BabyCentre's English website at www.babycentre.co.uk and for more information on Integro Languages visit www.integrolanguages.co.uk.
� Is your business branching out overseas? Call business reporter Sam Williams on 01603 772447 or email email@example.com