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New Norwich Aldi store in Drayton Road will open its doors this week

PUBLISHED: 08:52 06 June 2017 | UPDATED: 16:17 06 June 2017

New Aldi store on Drayton Road, Norwich. Picture : ANTONY KELLY

New Aldi store on Drayton Road, Norwich. Picture : ANTONY KELLY

archant 2017

Another new Aldi - the fifth in Norwich - will be opening its doors this week.

The discount chain will open its Drayton Road store on Thursday.

The store will be opened by Team GB canoeist Richard Hounslow, who won silver medals in the canoe doubles at the Rio and London Olympics.

The first 30 people in the queue will receive a free shopping bag full of fresh fruit and vegetables from Aldi’s Super 6 range.

The 1,251sq m store, with 200 car parking spaces, has been built where Topps Tiles used to be.

Richard Hounslow (left) and David Florence (right) with their silver medals for the Canoe Slalom C2 Men's Double at the Whitewater Stadium on the sixth day of the Rio Olympic Games. Pic: Owen Humphreys/PA Wire.Richard Hounslow (left) and David Florence (right) with their silver medals for the Canoe Slalom C2 Men's Double at the Whitewater Stadium on the sixth day of the Rio Olympic Games. Pic: Owen Humphreys/PA Wire.

Aldi says the new store has created 35 new jobs.

Rebecca Marsh, store manager, said: “Our new store on Drayton Road makes Aldi more accessible to a wider catchment area. The team and I are really looking forward to celebrating the opening with customers and Richard.”

The store will be open from 8am until 10pm Mondays to Saturdays and from 10am until 4pm on Sundays.

The opening comes a month after the opening of an Aldi store in Hall Road. The superstore already has stores in Larkman Lane, Plumstead Road and Sprowston Road.

But rivals Lidl were recently dealt a blow, when their appeal against the refusal of planning permission for a store in Bishop Bridge Road was rejected.
The firm first entered plans for the store on Bishop Bridge Road in 2014, fiercely opposed by rival Aldi, and it was rejected by Norwich City Council last year.

An appeal was sent to the Planning Inspectorate by the German retailer but the inspector upheld the council’s decision as “the proposal would not be a sustainable development”, with the land, occupied by the Value Car Centre, earmarked for 50 homes in a City Hall blueprint for development.

Inspector Nick Palmer agreed with the council’s refusal. He said the development would have benefitted the local community with the new jobs and a creation of a new shopping facility, but that the proposal would compromise the ability of the council to meet its housing requirement.

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