‘Modern grocer’ hopes to attract food enthusiasts
A Norwich entrepreneur hopes his newly-opened city centre 'modern grocer's shop' could soon become a focal point for food lovers.
Wholesome in Swan Lane sells locally-sourced fruit, vegetables, meat and other produce, including ready meals, chutneys, cakes and sandwiches.
The shop is run by Tim Cross, formerly a partner in The Green Grocer at Earlham House Shopping Centre on Earlham Road.
'It's a modern take on a traditional grocer's,' said Mr Cross, 39.
'As well as our fruit, vegetables and meat we're selling dairy-free and wheat-free alternatives. Our butcher is producing ready meals for us.'
You may also want to watch:
'We sell sandwiches using ingredients from within 10 or 20 miles: bread baked by The Pie Baker in Norwich with flour from Letheringsett Mill, meat from DJ Barnard of Shropham and locally-produced pickle.'
The shop has opened in premises occupied by Alderton's wool shop. 'I remember coming here as a kid with my aunt Violet,' said Mr Cross, who lives off Unthank Road in Norwich.
Most Read
- 1 Emma Thompson and Peaky Blinders actor to star in new film shot in Norwich
- 2 ‘Safeguarding’ teacher allowed vulnerable pupil to keep pills
- 3 Family of missing man informed after body found near lake
- 4 Road to close for three nights for £100,000 work
- 5 Big Issue seller on how lockdown pushed him closer to homelessness
- 6 Drama as police plane circles villages for missing person
- 7 Road closed after police incident in Norwich
- 8 Student and partner woke to see burglar at end of bed
- 9 Comedy in the Park and Britannia Pier shows among confirmed 2021 events
- 10 N&N staff first in UK to use pioneering Covid saliva tests
'I loved the frontage of the building; the lovely curved glass doorway and the beautiful big windows are perfect for watching the world go by, which I love doing.'
The building has six storeys, including a basement, and work is currently under way to convert the first floor into a function room which Mr Cross hopes will host mini-farmers' markets, cooking demonstrations, lectures and discussions about food and art exhibitions.
Wholesome sells coffee and other hot drinks and has some seating for customers. Remaining floors of the building could eventually host other related businesses, Mr Cross hopes.
<t> Do you know of an environmentally-themed business opening in Norwich? Contact environment correspondent Jon Welch on 01603 772476 or email jon.welch@archant.co.uk