Police officers are growing increasingly concerned for the welfare of a missing woman from Hingham.Alison Priest, 53, was last seen yesterday at about 10am walking past the White Hart pub, in Market Place, in the direction of Norwich.

Police officers are growing increasingly concerned for the welfare of a missing woman from Hingham.

Alison Priest, 53, was last seen yesterday at about 10am walking past the White Hart pub, in Market Place, in the direction of Norwich.

She is described as white, about 5ft 5inches tall with dark brown shoulder length hair.

When last seen she was wearing a burgundy jacket with a hood, black trousers and black loafer style shoes.

She also wore a long sleeved top and a colourful shirt over the top, and was carrying a plastic tote bag.

Alison is believed to have connections with the London area and officers think she may be heading there.

Anyone with information concerning Alison's whereabouts should contact Thetford Police Station on 0845 456 4567.