ITV's Love Island Kem Cetinay is backing a Christmas charity drive by Bar & Beyond in Norwich.
The bar, located on Prince of Wales Road, is asking customers to 'give a kid a quid'.
Kem Cetinay, who won ITV's Love Island 2017 along with then partner Amber Davies, is supporting the charity campaign.
Festive revellers are being invited to donate spare change to The Echo Trust to benefit local children's charities.
The charity was set up in 2002 and has since raised more than £2.5 million. It has supported causes ranging from children's hospitals to charity groups.
Bar & Beyond general manager Matt Leggett said: 'Christmas is a time for giving and we're sure our customers wil responde generously to our appeal.'
''Give A Kid A Quid' is a simple way to raise a lot of money that will transform the lives of local young people in our community,' he added.
The appeal is now on and runs until Saturday 6 January 2018.
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