Latitude comes to Norwich as the festival collaborates with Norwich Fashion Week and the Knightshift Dance Company on the final show of fashion week 2013, writes EMMA HARROWING.
Key fashion looks from the high street, independent retailers and Norfolk fashion designers will be taking to the stage at Norwich Playhouse on March 14 to mark the final show of Norwich Fashion Week 2013.
But this is no ordinary catwalk show.
Models will walk to the latest sounds from up and coming bands, and fashion sets will be mixed up with dance from the Knightshift Dance Company.
The show is being choreographed by the Knightshift Dance Company's Stephen Knights who has worked on fashion shows for The Castle Mall and promotional work for Chapelfield Shopping Centre. Fashion sets include John Lewis, Jane Kenning, Mystic Magic Masks, Retreat Vintage, New Look, The Rock Collection, Dogfish and Catfish.
Live music is being provided by Latitude who have teamed up with Norwich Fashion Week this year and are introducing three up and coming bands at the show.
Latitude Festival marketing coordinator Barbara Bryson says that the festival is delighted to be a part of Norwich Fashion Week 2013: 'Music and fashion are both part of our festival and the ability to fuse both aspects together on our doorstep at Fashion Mash Up makes us truly excited.'
The band line-up includes MTV's Brand New for 2013 unsigned runner-up Nina Baker from Norwich, King's Lynn singer/singerwriter Jake Morrell and Suffolk born Lettie.
Fashion Mash Up, Norwich Playhouse, March 14, £15 (£12 cons), 01603 598598, www.norwichplayhouse.co.uk
Norwich Fashion Week runs from March 7-15. The week is followed by the Norwich Fashion Wrap Weekend.
The Evening News will have previews and reviews of the shows and events taking place throughout Norwich Fashion Week
About the bands
Lettie
Lettie released two albums - Age of Solo and Everyman in 2008, has starred on the Electric Proms Introducing on BBC Radio 2, has been a special guest of Peter Murphy (ex-Bauhaus) on his 2009 European tour, and guest starred with Chris Difford (Squeeze) and Roger O'Donnell (The Cure) in 2011. Songs from her new album have been played on local and national radio.
Originally from Suffolk, Lettie now calls London her home.
Her new album, 'Good Fortune, Bad Weather, ' produced and written with David Broom makes use of David's fine collection of unusual instruments such as moogs, syths and arps. The album features Grammy award-winning producer and guitarist Danny Blume, Zachary Alford (who has played with David Bowie) on drums, Sara Lee (heard with Gang of Four, the B52s, Robyn Hitchcock and , Robert Fripp), D James Goodwin (Devo, Bravery, Sol Seppy, Snowflake) on guitars, Jeremy Bernstein guitars/vocals as well as David Baron on synthesizers and everything else.
Critics have described Lettie's music as 'bubble-gum pop's cooler, older sister' and 'a masterclass in soulful, edgy avant-pop'.
Further listening: www.lettiemusic.com
Jake Morrell
Jake has been a singer/songwriter since he was 15. His music, described as Folk-Pop, fuses old and new influences with the unexpected and is likened to that of Noah and the Whale, Mumford and Sons or David Gray meets Keane. A semi-finalist in the UK Open Mic competition, Jake supported the Brand New Heavies at the 2012 Festival Too and has performed at the Edinburgh Fringe.
His new album will be released later this year and features Tom Maddison on double bass and backing vocals, Lewis Jenkins on drums and Rob Wiseman on keyboards.
Jake's quirky and innovative sound is set to surprise and entertain in equal measures.
Further listening: www.jakemorrell.co.uk
Nina Baker
Norwich girl Nina Baker's upcoming album 'Quite Frankly' is due for release on April 30. A fusion of blues, pop, skiffle, rock, jazz, country and classical, her voice is described as haunting, powerful and captivating. Guest stars on the album include Bellowhead, Akil The MC and The Kings Gospel Choir.
In 2011 she formed a band consisting of bass sensation Fredy Solstice (Oli Brown Band), British blues drummer of the year Simon Dring (Oli Brown Band), double-bass player Owen Morgan (The Lost Levels) and guitar wizard Adam Moore (Amit Chaduri, Unborn Twin).
The past year has been a busy one for Nina, a runner up in MTV's Brand New for 2013 unsigned competition and a nomination in the 2011 Exposure Music Awards makes Nina the one to watch.
Further listening: www.ninabakermusic.co.uk
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