Learn from experts at masterclass event

Helen Culling, business development manager at Spire Healthcare speaks at the EDP Business Branding

Helen Culling, business development manager at Spire Healthcare speaks at the EDP Business Branding Masterclass. Picture: DENISE BRADLEY - Credit: Copyright: Archant 2016

Aspiring managers and company owners can learn from the best at the second masterclass session hosted by EDP Business.

The event next month will be split into two sessions, with the morning focusing on getting the best from your staff, and how to attract, retain and engage the most talented employees for your business.

The afternoon session will address marketing and how to select the right channels – including PR, social media and traditional media – to help your business grow.

The event at the Forum in Norwich on November 9 follows August's 'Why Brand Matters' masterclass. It is aimed at small business owners and managers keen to learn and develop their companies, and will feature presentations from a line-up of industry experts.

Debbie Burrell, Archant's head of events, said: 'This is the perfect opportunity for local businesses and SMEs to learn, get access to and take away top hints and tips from experts across the marketing, recruitment and human resources disciplines.'

The morning session, 'How to get the best from your staff' begins at 10am. Speakers include Jane Rodger, HR and communications manager at Nwes, Paul Sheldrake, manager at Pure, Joseph O'Sullivan, senior manager at Pure, and Dee Willmott, chief HR officer of Archant.

The afternoon session begins at 2pm and is entitled 'How to market your business: Choosing the right channels for you'.

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Delegates will hear from Hayley Mace, head of communications at New Anglia LEP, Clive White, commercial manager at Media Managers, Amanda Bunn, social media and PR manager at Media Managers, and Alan Dykes, Archant Dialogue's head of digital marketing.

Tickets are £25 per session per person. Email ellie.gooch@archant.co.uk or call 01603 772819.

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