TV comedy host Keith Lemon is guinea pig for UEA cinema study

Keith Lemon at BUILD for a live discussion at AOL's Capper Street Studio in London. Photo: PA Wire/P

Celebrity Juice presenter Keith Lemon who took part in a University of East Anglia study on benefits of watching films in the cinema. - Credit: PA Archive/PA Images

He is best known for his late night humour on the ITV Celebrity Juice entertainment show.

But Keith Lemon used his enthusiasm of the cinema to show the benefits of the overall film-watching experience on people to act as a guinea pig for a University of East Anglia (UEA) study.

The research by the UEA's School of Psychology, led by Dr Samuel Forbes, proved how people who watched a film on the big screen were more engaged in the story compared to people watching productions from their sofas.

Dr Forbes said: “Through assessing Keith’s reactions in two conditions using eye-tracking, ECG and emotional coding, our observations were overall consistent with greater engagement and physiological reactivity when a film was viewed in a cinema than on a TV in a lounge.

“The observations made during this demonstration indicate that people find watching a film in a cinema more engaging than on a TV.”

The UEA sign, Earlham Road entrance.

The University of East Anglia led a study on the differences on people who watch films on the big screen compared to from a sofa. - Credit: Archant

As part of the government's roadmap out of coronavirus lockdown, cinemas are now open to audiences after months of closure.

The presenter was wired up and tested while watching the same film in both a Showcase Cinema and in a living room television set up on a 40 inch screen.

A video camera was also set up facing the panel show host to record his reactions.

Most Read

His facial expressions were also monitored using a special coding system which detects the tiniest of changes.

Mark Barlow, general manager of Showcase Cinemas UK, said: "It’s great to see that science underlines what many of us who work in the industry already knew - that there is really nothing to compare to watching a film on the big screen. It’s more exciting in every sense, as this scientific study has shown.”

The biometric detected that the comedian's heart rate was much more variable throughout the movie in the cinema where he also had more complete focus on the film.

He also showed more negative expressions, for example expressions indicating boredom, when watching from the living room setting.

The Celebrity Juice star said: "Go watch films on the big screen. It is time to say goodbye to your sofa."


Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter